This past Thursday, Microsoft and Ford were on campus displaying the product of their unique collaboration. The two companies teamed up to show students the new line of Ford vehicles that feature Microsoft Sync technology. These cars have an actual computer in the dashboard that allows the driver to have complete control over the car's entertainment and navigation system with the touch of a screen.
As more companies strive to greenwash their consumers, Frito-Lay has consciously taken an alternative path. Whereas most companies make green investments to boost PR, Frito-Lay is seeking self-reliance. To a standing-room-only audience, Al Halvorsen, Director of Environmental Sustainability for Frito-Lay, discussed how his company has put sustainability at the center of its business.