Marketing Club & Recruiting Resources Aim to Differentiate Ross
Brian Dolan
Issue date: 4/7/08 Section: Inside Ross
"If you want to know how strong an MBA program is in Marketing, look at the program's Marketing Club Website."
This is the advice that Mark Link (MBA2) received as a prospective student as he tried to decide which school would help him land his dream job in Marketing. "I figured if the Club couldn't even market itself, I couldn't trust it to help me find the job I wanted," he said.
Over the past year, the Ross Marketing Club has overhauled its website and recruiting resources to truly differentiate the program from those at any other business school. On day 1, members receive their "Recruiting Survival Guide for Success" with step-by-step guidance on how to manage the job selection process, network with recruiters, and nail the interview. "The Survival Guide is an excellent resource," says MBA1 Lauren Juster.? "There are many stages to the recruiting process, and it can feel pretty overwhelming at first.? The Guide provides details about each stage and helped me manage my time so that the process felt less stressful."
The Club also improved corporate relations this year by reaching new highs for company headquarter visits (44), corporate speaker events (16), and Marketing Symposium sponsors (32), which spanned across packaged goods, high-tech, healthcare, sports, and many other industries.
But back to the website. After conducting a review of Marketing Club sites across top 20 business schools, the Club decided to drastically simplify site navigation and add a new portal called @wikiU. This new portal boasts interactive features such as a club discussion board, industry newsfeeds, and mini case-competitions where members can win prizes by solving business problems posed by recruiters online. Al Cotrone (director of OCD) noted, "What I like about the Marketing Club's new strategy is that it aligns with our school focus on co-creation and action-based learning. It reflects students deploying leadership and thought for the benefit of everyone in the community. This will really help differentiate Ross from other strong MBA programs."
This is the advice that Mark Link (MBA2) received as a prospective student as he tried to decide which school would help him land his dream job in Marketing. "I figured if the Club couldn't even market itself, I couldn't trust it to help me find the job I wanted," he said.
Over the past year, the Ross Marketing Club has overhauled its website and recruiting resources to truly differentiate the program from those at any other business school. On day 1, members receive their "Recruiting Survival Guide for Success" with step-by-step guidance on how to manage the job selection process, network with recruiters, and nail the interview. "The Survival Guide is an excellent resource," says MBA1 Lauren Juster.? "There are many stages to the recruiting process, and it can feel pretty overwhelming at first.? The Guide provides details about each stage and helped me manage my time so that the process felt less stressful."
The Club also improved corporate relations this year by reaching new highs for company headquarter visits (44), corporate speaker events (16), and Marketing Symposium sponsors (32), which spanned across packaged goods, high-tech, healthcare, sports, and many other industries.
But back to the website. After conducting a review of Marketing Club sites across top 20 business schools, the Club decided to drastically simplify site navigation and add a new portal called @wikiU. This new portal boasts interactive features such as a club discussion board, industry newsfeeds, and mini case-competitions where members can win prizes by solving business problems posed by recruiters online. Al Cotrone (director of OCD) noted, "What I like about the Marketing Club's new strategy is that it aligns with our school focus on co-creation and action-based learning. It reflects students deploying leadership and thought for the benefit of everyone in the community. This will really help differentiate Ross from other strong MBA programs."
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