Discounted Auto Show Tickets from Ford and the UMBS Automotive Club: First 100 tickets for $5!
Kyle D. Koestner, MBA2 who@umich.edu
Issue date: 1/12/04 Section: Automotive
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Showing support for UMBS, Ford Motor Company, along with the Automotive Club, is offering discounted tickets to the North American International Auto Show (NAIAS). The first 100 tickets will be discounted to $5 and the remaining will be $8. To order tickets, e-mail John Bayless (bayless@umich.edu) with your name, e-mail address, year in school, and number of tickets requested by midnight TONIGHT (January 12). You will then receive a confirmation e-mail letting you know the amount to place in John's folder (MBA2) before noon TOMORROW (January 13). Your tickets will then be delivered to your mail folder before 6 p.m. After you have your tickets you may enjoy the auto show any day between 10 a.m. and 10 p.m. until January 19 when the show closes its doors at 7 p.m.
You are also welcome to join the Automotive Club's trip to the NAIAS on Friday, January 16. We will have two groups, one departing the business school at 10 a.m. and one departing at 4:30 p.m. (after the FuturTech Conference). Please e-mail your time to Kyle Koestner (who@umich.edu) if you want to join us.
Ford will use the NAIAS 2004 as its launching pad for what it is touting as "The Year of the Car." Last year was Ford's "Year of the Truck", with the introduction of the all-new 2004 F-150, the industry's best-selling full-size pickup for 26 straight years and the best-selling vehicle in North America for 21 straight years. In recent years, Ford has focused a large share of its resources on revamping its trucks as well as its sport utility vehicles, many of which were unveiled in Detroit. Now Ford is shifting its attention and resources to cars. For 2004, the Ford, Lincoln and Mercury brands will launch the biggest wave of new products in their histories. The automaker, in fact, will launch 40 new products across its brands worldwide in 2004. The kick-off for Ford's product blitz starts at NAIAS 2004 with the debut of several significant product introductions. Among the world premieres Ford will confirm are the production versions of the Ford Five Hundred and the Mustang, both unveiled as concept vehicles at NAIAS 2003. The Ford GT, unveiled at NAIAS 2003 as a concept, will grab the spotlight in Ford's Year of the Car. The production version will be prominently displayed at NAIAS 2004. Other models coming in 2004 are a revamped Ford Focus and the new Mercury Montego sedan. While the emphasis is on cars, Ford will continue to introduce new trucks and SUVs. Its 2004 lineup adds the car-based Ford Freestyle crossover, the Mercury Mariner small sport utility, a freshened Ford Escape sport utility and the Escape with a hybrid powertrain.
You are also welcome to join the Automotive Club's trip to the NAIAS on Friday, January 16. We will have two groups, one departing the business school at 10 a.m. and one departing at 4:30 p.m. (after the FuturTech Conference). Please e-mail your time to Kyle Koestner (who@umich.edu) if you want to join us.
Ford will use the NAIAS 2004 as its launching pad for what it is touting as "The Year of the Car." Last year was Ford's "Year of the Truck", with the introduction of the all-new 2004 F-150, the industry's best-selling full-size pickup for 26 straight years and the best-selling vehicle in North America for 21 straight years. In recent years, Ford has focused a large share of its resources on revamping its trucks as well as its sport utility vehicles, many of which were unveiled in Detroit. Now Ford is shifting its attention and resources to cars. For 2004, the Ford, Lincoln and Mercury brands will launch the biggest wave of new products in their histories. The automaker, in fact, will launch 40 new products across its brands worldwide in 2004. The kick-off for Ford's product blitz starts at NAIAS 2004 with the debut of several significant product introductions. Among the world premieres Ford will confirm are the production versions of the Ford Five Hundred and the Mustang, both unveiled as concept vehicles at NAIAS 2003. The Ford GT, unveiled at NAIAS 2003 as a concept, will grab the spotlight in Ford's Year of the Car. The production version will be prominently displayed at NAIAS 2004. Other models coming in 2004 are a revamped Ford Focus and the new Mercury Montego sedan. While the emphasis is on cars, Ford will continue to introduce new trucks and SUVs. Its 2004 lineup adds the car-based Ford Freestyle crossover, the Mercury Mariner small sport utility, a freshened Ford Escape sport utility and the Escape with a hybrid powertrain.
